ARTIST MANAGEMENT MANUAL
The Definitive Resource For Artist Managers and Self Managed Artists
The role of artist managers will become increasingly important as the industry landscape becomes more complex by virtue of decreasing CD sales and increasing ancillary income opportunities in other fields; including third-party licensing, merchandising, sponsorships, endorsements, national and international touring, international licensing, international sub-publishing, paid digital downloads, creative regional and national distribution, and more. This definitive resource offers guidelines on how to position artists for success in the ever-changing music industry landscape.
Even though information is readily available on the internet, most of it is scattered in many locations across the web and presented out of context of the ‘big picture’. This makes it difficult to figure out how all the various pieces relate to one another and fit together. Gathering the relevant information using the search engine method is like looking for pieces of a massive jigsaw puzzle that is scattered around an amusement park while having no idea of what the final image is supposed to be. In this instance, knowledge, context, and sequence are crucial. Without knowing what the final picture should be, even when you find some pieces, how do you know whether or not that piece is the last piece you need to complete the puzzle? It is extremely difficult to know what you’re supposed to know when you don’t even know what you don’t know!
In this regard, this “do-it” manual presents the information you need to know about managing artists in the most logical order of sequence, saving you valuable time, effort and money so that you can leverage the information to generate a lucrative income for yourself and your client.
*NOW AVAILABLE FOR $19.95*
Table of Contents
INTRODUCTION 6
ARTIST MANAGEMENT 8
The Personal Manager 8
The Business Manager 8
The Road Manager 9
The Tour Manager 9
The Production Manager 9
The Technical Manager 10
MANAGEMENT REQUIREMENTS 11
ARTIST MANAGEMENT CODE OF ETHICS 15
SETTING UP YOUR MANAGEMENT BUSINESS 17
Sole Proprietorships 17
Co-Sole Proprietorships 19
Partnerships 19
Choosing a Corporate Entity 21
Loan-out Corporations 22
General Corporations 22
Close Corporation 22
Subchapter S Corporation 23
Limited Liability Company (LLC) 23
FINDING ARTISTS 25
THE MANAGEMENT CONTRACT 28
CAREER PLANNING FOR YOUR ARTIST 40
UNDERSTANDING DIFFERENT TYPES OF DEALS 45
UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY ‘PLAYERS’ 56
SOLUTIONS TO COMMON MANAGEMENT CHALLENGES 70
COPYRIGHT BASICS 90
THE CURRENT STATE OF MAJOR RECORD LABELS 96
The role of the major label A&R rep 98
How major record labels evaluate and sign talent 100
OPTIONS FOR THE WAY FORWARD IN TODAY’S MUSIC BUSINESS 105
Positioning yourself to sign a deal with a major record label. 105
Pursuing a deal with an independent record label (with major label distribution) 108
Pursuing a “brand-and-band” / strategic partnership deal 110
With funding from an investor, recording your products and outsourcing all essential label services 113
Recording and releasing your own products (DIY) 116
GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER 117
GETTING THE BAND TOGETHER AND READY FOR GIGS 120
RECORDING YOUR MUSIC AND MAKING IT AVAILABLE FOR SALE 133
MATERIALS FOR YOUR PHYSICAL KIT 149
PUBLICIZING AND PROMOTING YOUR RECORDINGS 156
USING PUBLICITY TO BUILD YOUR FAN BASE 175
DISTRIBUTION FOR YOUR RECORDINGS 178
Consignment 179
The Distributor 185
Pressing & Distribution (P&D) Deals 187
Qualifying for Distribution 188
The Distribution Process 195
Changing Distributors 200
RADIO PROMOTION CAMPAIGNS 202
Podcasts, Satellite and Internet radio 202
Non-commercial / College Stations 203
Specialty / Mix show Radio 208
Commercial Radio Airplay 208
Promoting to commercial radio 211
DEALING WITH VENUE BOOKERS AND BOOKING AGENTS 216
The approach 222
The package 224
The follow-up 225
The negotiation 227
The venue / band contract 230
DIFFERENT TYPES OF GIGS YOU CAN BOOK FOR YOUR BAND 233
PROMOTING SHOWS AND ANNOUNCING PRODUCT AVAILABILITY 248
THINGS TO DO BEFORE, DURING, AND AFTER YOUR GIG 265
Before The Gig 265
During The Gig 277
After The Gig 286
SPONSORSHIPS AND MERCHANDISING 289
GOING ON TOUR 294
Things to keep in mind when planning and embarking on a tour 295
TIPS FOR WHAT TO DO ON THE ROAD 304
TIPS FOR KEEPING YOUR BAND TOGETHER 307
IN CLOSING 310
*Sorry, no hardcopy is currently available. PDF Download only. All purchases are final.
Price: $19.95 |
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Why no hardcopy version? Because if you want the LATEST information, you can’t beat a PDF. In today’s music business environment, new developments happen almost daily, and by the time a hardcopy version makes it to the stores or Amazon, many things will have changed. With our PDF, the version that we sell is always current and continually updated to make sure you have the latest information which gives you an advantage over everyone else reading old material. Hardcopy versions may feel better in your hands, but if you want the latest actionable information, then a continuously-updated electronic version is far superior. In addition, delivery of PDF is immediate! |
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